Apple iPhone SDK upends mobile market

27Mar08

Eight months ago, Apple was a nonplayer in the mobile space. Now, according to Apple, iPhone is the second most popular smartphone solution after BlackBerry. With all the hoopla he raised over iPhone at launch time, it’s as if Steve Jobs saw this coming. What he admits he didn’t see coming was the market’s reaction to the lack of a software development kit (SDK) that would support third-party apps on iPhone. iPhone is the only smartphone platform without custom application support, and that fact locked Apple out of the fleet sales that are RIM’s bread and butter. It also disenfranchised the Mac developers who put Mac on the map and keep it there with, wouldn’t you know it, native applications. I have weighed in on the subject of an iPhone SDK for native software in my usual soft-spoken, dead-horse-friendly way. “Apple, don’t brag that iPhone runs OS X,” I said, “until developers can get at it.”

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